Look Confident on Independence Day with Anin Perfume, Smell Good All Day!
Independence Day is often filled with various competitions, including cooking delicious tumpeng (rice cone) to share with the family.
Through the Indonesia Wellness Tourism Festival, Karina Hanisa Yuwono, Marketing Director of Anin Perfumery, will present this material. Check it out!
She provides an example in the form of a video from a perfumer from the Anin brand, Syasi.
In the video, Syasi explains that our sense of smell is the first sense to develop, one of which helps us determine whether we like a particular flower.
Furthermore, the nose can also evoke certain emotions and memories.
That's why perfume is often used to express memories and emotions.
"This is the basis for me when formulating a perfume," said Syasi.
How to Choose a Perfume Scent
Syasi explained that choosing scents to combine in her perfume is like choosing colors to use on a canvas.
"In my opinion, each scent has its own color and personality," Syasi explained.
"For example, for me, citrus fruits are synonymous with joy, yellow, and youth. Cedarwood symbolizes the tranquility of subtropical forests and resilience. These two scents are very different, but as a perfumer, I must be able to blend them to create a synergistic scent," she added.
A Personal Identity That Can Be Shared Through Perfume
1. Floral Embrace
Syasi admitted to creating this scent to capture the joy she experienced when she went to a lavender field after the first lockdown in London.
"This scent is my way of saying there's always something beautiful amidst hardship and to never waver in the face of obstacles," Syasi said.
2. Sweet Endulgence
Meanwhile, Sweet Endulgence is about giving love to others using your own love language.
"My love language is making food. I always make chocolate cakes, brownies, red velvet cakes, and more for my roommates and college friends," Syasi explained.
"From there, many friendships developed, and we still keep in touch," he added.
3. Bombshell
Syasi also explained that the Bombshell scent has a meaning about being yourself.
"Bombshell is a manifesto that there is power in being yourself," said Syasi.
4. Blaze
Blaze captures the essence of someone who constantly seeks adventure and finds comfort in discomfort.
5. Escada
Escada describes a moment you cherish with a loved one.
"One moment I cherish is going to the beach with my family. It's one of the many beautiful memories I had growing up," said Syasi.
6. Dark Knight
"Finally, I wanted to capture the essence of perseverance in the face of adversity with Dark Knight," said Syasi.
Syasi admitted to experiencing difficulties and loneliness during her recovery from three eye surgeries.
"At that time, I was studying in London and my family was in Jakarta. There were days when it felt like the rain would never end. But I was lucky to have amazing and supportive friends; Dark Knight is proof of that," she added.
Karina also explained the meaning of scent, namely, "Scent is not just about 'this smells good,'" Karina said.
She also touched on the mechanics of smell.
"So everything starts in the nose and ends in our brain," she added. The Difference Between Top Notes, Middle Notes, and Base Notes
"Top notes disappear the fastest, middle notes last the longest, and base notes last the longest," Karina explained.
In the perfume pyramid, top notes last 0-15 minutes, middle notes last 15-60 minutes, and base notes last 1-6 hours.
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