How to Create Jamu as the Main Pillar of Wellness Tourism
Jamu is a traditional domestic drink made from various medicinal plants.
Now jamu is not just a health drink but also a Pillar of Wellness Tourism that unites tradition and innovation for world health
Through the Indonesia Wellness Tourism Festival (IWTIF) 2024, Prof. (Unpn) Dr. (HC) dr. Daniel Tjen, Sp. N will explain how to create jamu as the main pillar of wellness tourism, let's see!
For information, UNESCO has designated jamu as an Intangible Cultural Heritage in 2023.
"Actually, jamu is part of our culture which is a solution to the problems we face," said Daniel, via the IWTIF 2024 virtual session, Wednesday, 11/20/2024.
Jamu is known as a health tradition based on herbal concoctions typical of Indonesia that have been passed down from generation to generation.
The main components of jamu consist of natural ingredients (herbs, spices) with traditional methods and holistic philosophy.
"If we look at jamu, it is a legacy from mothers to their children," explained Daniel.
"The unique value, jamu comes from the word Djampi Oesodo," he added.
He then gave an example of jamu as a tradition that is closely related to the sultanate and kingdom.
This is what makes jamu able to create a pillar of world-class wellness tourism,
"The tradition of jamu is very closely related to the sultanate and kingdom. There is one terminology when inviting guests to the palace. Hosting is very grand, we hope that in the future wellness tourism with ngopi to host is a way to popularize wellness tourism," said Daniel.
"Jamu can be a pillar of wellness tourism not only in Indonesia but globally," he said.
Jamu as the Main Pillar of Wellness Tourism
Advantages of Jamu:
-Environmentally friendly and based on local resources
- Contains active compounds with scientifically proven health benefits
- Holistic philosophy that is in line with global wellness trends
Contribution of Jamu:
- Superior products for health tourism
- Educational elements in cultural promotion
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